Fred Mazzola - lululemon Like New

The world needs to act now to create a more sustainable future. I was honoured to oversee and direct the work of SF agency Character for the launch of lululemon Like New. lululemon first ever trade-in and resale program. Just like one product goes from one person to the other , the identity embrace the notion of repetition and circularity using typographic patterns installing the three steps of the program:"Rethink, Revive, and Rediscover".

lululemon Like New - Shaun Samson

Fred Mazzola - lululemon Experiential Stores

Foundry Mews * EDIT.FOR.LULU】Love again

jeremy jude lee on Instagram: matchy-matchy : @lululemon - talent : tatenda hatugari styling : nina maidment art direction : fred mazzola producer : tristan merrick photo-assist : kyle gibson coach : steve hackett

jeremy jude lee on Instagram: matchy-matchy : @lululemon - talent : tatenda hatugari styling : nina maidment art direction : fred mazzola producer : tristan merrick photo-assist : kyle gibson coach : steve hackett

lululemon Lincoln Park Experiential Store — Nikki Stephens

lululemon Like New - Shaun Samson

nafisa's smiles : @lululemon 🍋. • stylist : nina maidment producer : valesca francois art director : fred mazzola makeup artist : becca…

Fred Mazzola - lululemon Like New

Fred Mazzola - lululemon Weekly campaigns

Fred Mazzola - lululemon Weekly campaigns

Fred Mazzola - lululemon Weekly campaigns