Mattel Hopes to Reinvent Barbie With an Assist From Hollywood - Bloomberg

Toy company executives talk about the latest role for the iconic doll

Mattel headquarters in El Segundo, California, US, on Friday, April News Photo - Getty Images

Barbie' Movie Is About More Than Selling Dolls for Mattel

Lisa McKnight, executive vice president and global head of Barbie & News Photo - Getty Images

Ventas de Mattel superan las estimaciones sin la ayuda de Barbie - Bloomberg

Mattel Hopes to Reinvent Barbie With an Assist From Hollywood - Bloomberg

Barbie: Why Mattel's Barbie Never Made It Abroad

Barbie' Movie Is About More Than Selling Dolls for Mattel

Lisa McKnight, executive vice president and global head of Barbie & News Photo - Getty Images

Barbie' Movie Is About More Than Selling Dolls for Mattel

Baby Doll Caucasian Girl With Down Syndrome With Glasses, 47% OFF

Mattel expects Barbie bounceback to spark toy sales

Mattel headquarters in El Segundo, California, US, on Friday, April News Photo - Getty Images

How the Barbie Doll Has Changed Her Body Over 57 Years (PHOTOS)

Barbie's global domination: Exactly how Mattel pulled it off

Why Mattel is Betting Big on the Barbie Movie: Big Take - Bloomberg