Soft Cups: To Wire or Not to Wire — Johnny Lingerie

Soft-cup bras (underwire-free) constitute only a small percentage of bra sales in the US, while other nations utilize this option with a much higher frequency. Why is that? Here we discuss, with LInda the Bra Lady of Linda

An industry insider with a passion for what makes women feel beautiful

Interview with a Fit Model — Johnny Lingerie

Wireless Bras

Amber Smooth Lace Wireless Soft Cup Pullover Bra, C-J Cup

Jockey® Wire-Free Unlined RealFit® Bra

Buy Chantelle Women's Soft Stretch Lace Padded Bralette and other Everyday Bras at . Our wide selection is elegible for free shipping and

Chantelle Women's Soft Stretch Lace Padded Bralette

Warner's 1268 Suddenly Simple Side Support & Lift Wire Free

Women's Intimates

If it's true that your outfit is only as comfortable as what you put on underneath, the Jockey Forever Fit™ V-Neck Molded Cup Bra is a must-have. The

Jockey Forever Fit™ V-Neck Molded Cup Bra

Bras, Women's Bras