Kroger simplifies its budget private labels - RetailWire

Kroger has updated its opening price point strategy in private label, winnowing 17 brands down to two: Heritage Farm for fresh and dairy product lines and a new brand, Smart Way, for nonperishable items. Do you see more benefits than drawbacks to Kroger’s move to consolidate its value-tier private labels to two brands?

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KROGER'S GOOD MOVE ON PL CONSOLIDATION