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Laura Biagiotti is an iconic Made in Italy brand, known all over the world for its fashion collections, fragrances, patronage activities and attention to sustainability. The close connection between fashion, art, nature and culture is at the heart of the Biagiotti Group's vision. Finding a place for the extraordinary in everyday life, and making it last over time, combining ethics and aesthetics, is the philosophy of Biagiotti fashion. Lavinia Biagiotti Cigna, President and CEO of the Biagiotti Group, is the third generation involved in the family business founded in 1965.

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A world designed for all of us is priceless

Mastercard priceless™ Experiences make life more meaningful.

Mastercard priceless™ Experiences make life more meaningful.

Mastercard priceless™ Experiences make life more meaningful.

Priceless Passion Mastercard perfume - a new fragrance for women and men 2022

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Mastercard Priceless Commercial (1998)

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Emotion By Laura Biagiotti 3.0 oz EDP Women's Perfume Tstr No Box No Cap