L'Oreal and Neiwai team up to encourage comfort in one's skin, Advertising

The co-branded work by McCann Shanghai for lipstick and lingerie came from the insight that traditional beauty norms still weigh on many Chinese women.

L'Oréal Tried To Sell You A Very Expensive Lie: Feds

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NEW L'OREAL AD CAMPAIGN: BEYONCE – MAD NEWS UK - I love the dress!

L'Oréal Paris Shows 'It Takes Boldness to Be Nude' in Collaboration with Chinese Lingerie Brand Neiwai

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L'Oréal's Diverse New Ad Campaign Features Hari Nef

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L'Oreal and Neiwai team up to encourage comfort in one's skin, Advertising

Neiwai China market strategy report by Daxue consulting and Double V consulting

L'Oréal's Diverse New Ad Campaign Features Hari Nef

L'Oréal Paris & NEIWAI launch it takes boldness to be nude campaign via McCann Shanghai – Campaign Brief Asia